Most people who use it are millenials.Most people who interact with it only look at the arrivals time and the train routes.If it shows an ads, people won’t even look at it. And it’s interesting that people will look at it if the screen shows the schedule. But as you can see, only some people who really use it because they need to find out next arrival time. Yes, most people only look at it if they want to find what time is the next train.

Probably they see it as an ads, not an interactive installation. I still have assumption that they just don’t need it, or they don’t know if they can use it.

I got some insights from doing this observation directly. So, here’s the short version of my observation.

People don’t know what and where to touch to use it.

People only used it to get arrivals time information.

Many people wouldn’t notice if it could be used (or interacted).

And, the interaction is not the same over time.īefore I did my observation, my assumptions were: You are triggered to do something, you think, then you do the action. This gives you the interactivity, because you (or the user) communicate with this installation. The more people interact with it, the more people can get information. Based on Chris Crawford definition of interactivity, and what I understood about it ( you can look it up on my previous blog about interactivity here), It’s considered as an interactive installation which people can plan their trip around NYC. I think it’s interesting to observe this MTA Trip Planner Installation. I observed and recorded it for about 45 minutes. So, I did my observation in Time Square station (I thought this station was one of the busiest station, didn’t know if it was true though). I was wondering if people could actually used it, if people were not frustrated enough like I did, even if people would notice it. But then I realized that I needed to do some observations before redesigning it. Since I’m taking Visual Language class, I tried to redesign its interface.

Nyc mta trip planner